Archive for July, 2013
Did you know that a 2012 study by ROI Research discovered that users on social media sites responded more to images than any other form of data? It is not surprising that the infographic has been gaining popularity as a way for people and businesses to engage and interest online users. The infographic is a graphic representation of complex data, also known as data visualization. If you want to create infographics that are successfully shared and viewed, follow these three tips for success.
1. Keep Out the Ad Copy
Many beginners seem to misunderstand the point of an infographic. It is not supposed to be ad copy. Instead, it should be selling your brand by being informative and fresh. Do you want to be perceived as relevant to your industry and your consumers via social media sites like Twitter and Facebook? Here is your chance. Take the bull by the horns and push forward information while knocking back the generic company promises.
2. Stay Simple and Clean
A recent study found that
It may seem simple. It may seem like it does not matter all that much. But the act of adding pictures, or data visualization, to anything can make a noticeable difference. When you include a picture with any source of information, the product is known as an infographic. When you create infographics free, you activate multiple portions of the viewers brain, therefore triggering their minds to work harder, and this then makes them remember the content more readily.