In 2012, American eCommerce sales grew to $289 billion from $256 billion the year before, and by 2016, the amount spent in 2016 could reach up to more than $360 billion by 2016. In order to capitalize on that trend and attract new customers, businesses will want to develop a comprehensive and highly visible web presence. While there are several strategies that can be used to do that, at the heart of every internet marketing campaign must be a great website. This means that businesses will have to work to build a great site that attracts web users’ attention if they want to make sure the time and money they spend on their marketing campaign is worthwhile.

Unfortunately, even some of the most talented web developers can have trouble building a site that stands out from all the rest. Regardless of the overall tone and type of brand that a business wants to establish, choosing to use an infographic creator online is always a good idea. Electing to create infographics will allow businesses to not only add a unique aesthetic that makes their site stand out in the marketplace, but also bring important information to the forefront. That combination can go a long way towards helping potential customers feel comfortable and confident enough to make a purchase.

Using an infographic creator online and making data visualization a priority is key for many businesses because, quite simply, people are visual learners. In fact, according to a study by the Social Science Research Network, 65% of people learn best visually. Because of that, if owners and managers want to make sure that important information about their company is not only digested, but remembered, they should find more creative, visual ways to present it.

In addition, utilizing an infographic creator online can be beneficial because it helps websites attract fast moving web users. The average internet user will choose to scan, rather than read, the websites that they visit, and it only takes a matter of seconds for them to decide if a site has any value to them. By using infographics, businesses will be able to quickly engage web traffic and, hopefully, get them to stay on the site long enough to make a purchase.

Content creation is vital to success in the digital marketplace today, and there are lots of approaches that can work. While some companies will find success by establishing a great blog, many will need to use infographics and other data visualization tools to stand out. Though they might not be easy to use, they can help any business set themselves apart and build a larger, and more loyal, customer base.